It’s The Paint!
Tagline: The Government is ready to destroy our freewill. But what could you do?
The year is 2015 and society has reached a new low. Tolerance among the general public has become a thing of the past. Around every corner people are fighting and kids are screaming. Soon leaving the house will become a choice between life and death.
But how did it become like this? Large social media sites began enforcing private groups. It wasn’t long before the school yard fights between these exclusive groups broke out into the streets. Before long everyone was a part of these groups, even new groups formed outside the Internet. It was obvious that removing these websites would simply move more violence from the Internet onto the streets.
There have been whispers that the government has developed a new type of paint which emits an odourless scent designed to remove human aggression.
An underground task force has formed to develop a fabric softener which repels the odour from the paint. This resistance group is full of members have not joined any group from the social media websites and desire to stop the government. They want people to be able to decide for themselves whether or not aggression is necessary and for people to discover that they don’t have to be in the specific groups.
The content will be delivered through:
- Fake websites
- Blog posts
- A program which tracks user progression and gives feedback.
- YouTube account
Use Case Scenario
The first blog page is the rabbit hole for the ARG. This blog page leads to a fake website where the progression program and the first image puzzle can be downloaded.
The progression program will provide the players with hints for clues and a visual representation of their progression through the ARG. The hints can be modified to increase or decrease the ARG difficulty which will affect player motivation.
The player would then progress through the ARG faced with a mission to find the hidden codes hidden throughout the range of media sources listed above in order to find the location of the resistance group.
The player will have opportunities throughout the ARG to interact with other players in order to voice their ‘status’. This would happen on websites such as the blog and Twitter where the players can leave comments.
The icon of the resistance group
This Icon represents the resistance group and will be used throughout the ARG.
Progress Program - Interface Mockup 1
This is a layout design for the program which will be used to track progression and enter codes.
Website Puzzle - Interface Mockup 2
This is a puzzle hidden inside a website. A t-shirt has the resistance symbol on it and number codes.
T-shirt template from:
Website screenshot from:
Blog Puzzle - Interface Mockup 3
Above is a design for a blog puzzle. The blog contains the icon of the resistance group and throughout the post are numbers which can be used as a code for the progression program.
Sample website from: